Make AI-enabled marketing work safe to deliver, easy to explain and ready to scale.

Whether your team uses AI across marketing operations or builds AI-enabled workflows for clients, I help you put practical control around tools, data, human review and ownership, with GDPR and EU AI Act considerations in view.

Hand-drawn sketch showing a group of smiling people standing in front of a presentation. One person is pointing at a series of charts and icons: a speedometer, a gear with a checkmark, a light bulb, and an exclamation mark, connected by a brown arrow indicating progress or growth.

From exposure to practical action

Start

“We know AI is everywhere, but we do not know what needs attention.”

AI Exposure Snapshot

→ From scattered use to clear priorities

Color-coded gauge with green, yellow, and red sections indicating different levels or statuses.

Then

“We know the gaps; now we need rules people will follow.”

Marketing AI Governance Foundations

→ From ad hoc AI use to controlled everyday delivery.

A white gear with black outline featuring a green circle in the center containing a white checkmark.

If needed

“We are building or selling AI-enabled client work.”

AI-Enabled Service Readiness

→ From promising AI to delivering it with control.

High-Risk Compliance Track

Evolve

“AI is evolving; we need ongoing judgement and consistency.”

Fractional AI Governance Advisor

→ From one-off project to continuous operational control.

Simple illustration of a yellow lemon with three small black dots representing seeds and a speech bubble overlay.
A color-coded dial gauge with a needle pointing to the green section, indicating a good or optimal level.

Start

AI Risk Snapshot

See where AI use may be creating avoidable exposure, before a client, RFP or incident forces the issue.

AI adoption often grows account by account, tool by tool and team by team. The result is is a collection of unanswered questions: Which tools are being used? What data enters them? Who reviews AI-assisted work? Which AI-enabled services are being sold or delivered?

In 5–10 days, you get a structured view of the AI use cases that matter most across marketing operations and client delivery.

    • Initial AI use-case inventory

    • Visual map of key workflows and data flows

    • Practical risk matrix

    • Preliminary view of relevant roles and responsibilities

    • 3–5 priority actions

    • Leadership briefing

  • See exactly where client work, procurement questionnaires, or an RFP could expose a gap before a client asks the question first.

  • Get a shared, factual starting point that marketing, legal, and DPO can align on, instead of three different opinions about how exposed you actually are.

Governance Essentials

Then

Marketing AI Governance Foundations

Turn scattered AI use into marketing operations your team can run with confidence.

Once priorities are clear, the next step is a practical operating system for the AI uses your team relies on every week.

Over 3–6 weeks, we establish the rules, roles and review points that make AI use easier to manage across content, creative, campaigns, analytics, lead generation and client delivery.

    • Acceptable-use policy

    • AI tools and use-case register

    • Roles and responsibilities

    • Human-review rules

    • Incident process

    • Practical checklists integrated into existing workflows

    • Team AI literacy session

  • Give every account team the same answer to "are we allowed to use this tool on this account" — and a review process that holds up when a client asks who checked the output.

  • urn the standing tension between marketing velocity and legal/DPO caution into a shared framework, so approvals stop happening account-by-account or campaign-by-campaign.

High-Risk Compliance Track

If necessary

AI-Enabled Service Readiness

Build and sell AI-enabled services your agency can explain and stand behind.

If you are creating or delivering an assistant, automation, chatbot, AI-enabled workflow or customer-facing experience, the challenge is bigger than choosing the technology.

Before you scale, you need clear boundaries: what the service does, which data it uses, who owns key decisions, where human review applies, what the client needs to know and what happens when something goes wrong.

    • Defined service scope

    • Data and flow mapping

    • Human decision points identified

    • Documented risks and controls

    • AI service profile / fact sheet

    • Pre-launch review process

    • Sales/communication materials that don't over-promise

  • Build and sell an AI-enabled service your account and sales teams can explain accurately to a client — with documented limits you can point to when the client asks "what if it gets it wrong?"

  • Launch an internal or customer-facing AI experience (chatbot, personalisation engine, campaign automation) with the same rigor your legal and security teams would expect from any other production system.

A yellow smiley face speech bubble with black eyes and a small mouth, set against a white background.

Evolve

Fractional AI Governance Advisor

Keep AI decisions moving as your tools, services and client expectations evolve.

AI governance is not a one-time policy project. New tools arrive, teams change, clients ask new questions and AI-enabled services evolve.

I act as an ongoing advisor for the marketing and agency decisions that need practical judgement before they become delivery, client-trust or governance problems.


    • Monthly or bi-monthly advisory session

    • Review of new tools and use cases

    • Help prioritising emerging risks

    • Support with client questions and RFPs

    • Preparation for leadership/board conversations

    • Targeted updates to your governance framework

  • A standing resource for the moment a new client asks an AI question you haven't prepared for, or a new tool shows up in three different accounts at once.

  • A regular checkpoint that keeps marketing, legal, and DPO aligned as tools and campaigns change, instead of re-litigating the same debate every quarter.

A cartoon character sitting at a desk holding a smartphone, with a surprised or curious expression, surrounded by icons of sparkle, a question mark, a checkmark, and a gear.

Start here

Not sure where to begin? Start with the free AI Exposure Check.

In just a few minutes, you’ll identify common AI vulnerabilities in your marketing workflows and get a clearer view of what may deserve attention first.

START YOUR AI EXPOSURE CHECK

Free · Takes 2 minutes · Results sent to your inbox

This check is for educational and operational clarity purposes only and does not constitute formal legal advice.