Build AI governance your marketing team can actually use

Whether you deliver AI-enabled services, use AI in-house or rely on tools such as ChatGPT and Gemini across your marketing workflows, I help your team move from uncertainty to clear priorities and responsible action.

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Most clients start with the AI Risk Snapshot.

That first step shows where your real risks are, clarifies your role in the value chain, and helps determine what needs attention first. You do not need to commit to a full governance programme upfront. The findings determine the right next step.

From exposure to practical action

AI Risk Snapshot

→ quick clarity and priority list.

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Start

Governance Essentials

→ rules, ownership, and a working system.

Then

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High‑Risk Compliance Track

→ structured compliance for high-risk systems.

High-Risk Compliance Track

If needed

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Evolve

Ongoing AI Advisory

→ continuous review and updates.

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Start

AI Risk Snapshot

Stop guessing where your AI stack is exposed.

In 5–10 days, you get a clear view of your AI risks, your role in the value chain (provider, deployer, or both), and the priorities to fix first.

This is the right starting point if you want clarity before committing to a broader governance effort.

    • A map of your main AI use cases, including content, chatbots, scoring, and automation.

    • A clear view of your role: provider, deployer, or both.

    • A pre-classification of high-risk vs non-high-risk use cases.

    • A visual report showing your overall risk level, top exposure areas, and business implications if something needs to be tightened.

    • A 45–60 minute debrief call.

    • Agency CEOs who need clarity before selling more AI.

    • CMOs who want to understand their blind spots before scaling AI.

    • Teams that may be acting as providers, deployers, or both.

Governance Essentials

Then

Governance Essentials

Turn scattered AI use into a simple, defensible system.

    • An AI usage policy covering approved, restricted, and forbidden tools.

    • Safe-prompting rules for public models and internal workflows.

    • Transparency rules for AI-assisted content and chatbots.

    • A living AI systems register with tools, use cases, and owners.

    • Core SOPs for briefs, content review, chatbot escalation, and ownership.

    • A 60–90 minute team workshop to align everyone on risks and reflexes.

    • Agencies that want an AI operating system they can show in pitches.

    • In-house marketing teams that need clear rules and ownership.

    • Teams using content, chatbot, or marketing automation tools at scale.

In 3 to 6 weeks, we transform ad hoc AI use into a lightweight governance framework your teams can actually follow.

High-Risk Compliance Track

If necessary

High‑Risk AI Compliance Track

For providers and deployers of high‑risk AI systems.

If you develop or use AI systems that may qualify as high-risk under the EU AI Act, such as in recruitment, credit, or insurance, I help you implement the required guardrails in a business-friendly way.

    • Confirmation of whether the system is likely high-risk.

    • A clear breakdown of obligations by role: provider, deployer, or both.

    • A structured compliance file you can enrich with legal counsel.

    • An operational playbook for ownership, oversight, monitoring, and escalation.

    • Internal reporting templates for leadership, DPO, or risk functions.

    • Targeted training for product, risk, and ops teams.

    • Providers of high-risk AI systems.

    • Deployers in regulated sectors such as recruitment, credit, or insurance.

    • Agencies supporting clients with high-risk AI use cases.

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Evolve

Ongoing AI Advisory

A trusted expert as your AI use evolves.

For teams that want a reliable point of contact over time, I provide ongoing support to review new use cases, tools, decisions, and regulatory developments.

    • Review of new use cases, vendors, and integrations.

    • Guidance on policy, labeling, data, oversight, and governance questions.

    • Light monitoring of regulatory updates and codes of practice.

    • Support on incidents, documentation updates, and continuous improvement for higher-risk cases.

    • Written notes and recommendations after calls.

    • Providers launching new AI features or use cases.

    • Deployers expanding their AI footprint.

    • Agencies that want an ongoing AI governance partner for themselves or their clients.

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Start here

Not sure where to begin? Start with the free AI Exposure Check.

In just a few minutes, you’ll identify common AI vulnerabilities in your marketing workflows and get a clearer view of what may deserve attention first.

START YOUR AI EXPOSURE CHECK

Free · Takes 2 minutes · Results sent to your inbox

This check is for educational and operational clarity purposes only and does not constitute formal legal advice.

Let’s make AI governance work for your team

If you already know you want to discuss your situation, you can contact me.

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