Your AI governance partner who speaks marketing.

If you lead a marketing agency or an in-house marketing team, you are under pressure to move faster, use AI more confidently and stay ahead of EU compliance, brand and business risks. This is exactly why I built this practice.

Why most AI governance fails in practice

Most AI governance fails because it remains trapped in legal language, policy decks and one-off training sessions.

  • Marketing teams use AI every day, often across tools and workflows that were never designed with governance in mind:

    • creative briefs;

    • content production;

    • chatbot interactions;

    • audience segmentation;

    • lead scoring;

    • campaign operations;

    • analytics and reporting;

    • vendor and tool selection.

    • Which tools are approved?

    • What data can teams enter into them?

    • Who reviews AI-generated content?

    • Who is accountable for an AI-assisted decision?

    • What should be documented?

    • Which risks deserve attention first?

  • I start with the way your marketing team actually works. From there, I identify the risks that could interrupt delivery, create compliance exposure or undermine client and customer trust.

Why I do this work

I spent 20 years in digital marketing, and founded and grew an agency. I also taught at university for 4 years, where I turned complex ideas into practical methods people can actually use.

A person leading a meeting with two seated participants in a conference room, with a presentation on a wall screen showing graphs and charts.

When the EU AI Act began reshaping the way organisations think about AI, I kept seeing the same operational problems:

  • shadow AI inside teams;

  • briefs and personal data pasted into public models;

  • opaque AI interactions;

  • AI-generated content published without clear review;

  • lead-scoring systems no one can explain;

  • tools adopted without clear ownership;

  • agencies unable to explain their AI practices to clients.

I earned the IAPP’s Artificial Intelligence Governance Professional certification to add a rigorous AI governance foundation to the marketing and operational experience I already had. The AIGP is designed for professionals who develop, integrate and oversee responsible AI governance and risk management

My role is to help you:

  • identify the AI vulnerabilities that matter most.

  • understand them in your workplace

  • address the highest-risk issues first.

  • keep your teams moving without unnecessary friction.

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I use visual thinking to simplify complexity and bring teams along. When people see the big picture and project themselves into it, governance actually works!

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Start here

Not sure where your marketing team is exposed?

In just a few minutes, you’ll identify common AI vulnerabilities in your marketing workflows and get a clearer view of what may deserve attention first.

START YOUR AI EXPOSURE CHECK

Free · Takes 2 minutes · Results sent to your inbox

This check is for educational and operational clarity purposes only and does not constitute formal legal advice.

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Let’s make AI governance work for your team

If you already know you want to discuss your situation, you can contact me.