https://www.florapeter.com/resources daily 0.75 2026-08-19 https://www.florapeter.com/resources/what-ai-governance-means-for-marketers monthly 0.5 2026-08-18 https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/1786887348068-WL4L6IVVT5N77PQIYWBT/ai-governance.jpg Resources - What AI governance means for marketers - Most marketing teams are adopting AI faster than they can understand, measure or govern it. AI is already part of content creation, campaign analysis, customer service, targeting, reporting and everyday operations. The opportunity is real. So is the exposure. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/18cd9e1f-01a3-440c-85fd-daa2f30e8eb8/rabbit-hole-ai.jpg Resources - What AI governance means for marketers - I do not really optimise for time. I optimise for quality, so my answer may be biased. Whenever AI gives me a little time back, I usually invest it straight away in improving the result, exploring another idea or testing a new workflow, tool or feature. AI is a rabbit hole for me, I can lose track of time while exploring a new tool, prompt or process. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/b426f1eb-1e92-4369-abc1-5a152a645f6b/gdpr-ai-act.jpg Resources - What AI governance means for marketers - The EU AI Act brings a similar challenge, but with a much more complex scope. Having spent 60 days writing about it on LinkedIn, I can attest to its complexity—especially when navigating it alongside related developments like the AI Omnibus and the European Commission’s transparency guidelines. To boost adoption, I wish these regulations were e asier for non-legal professionals to digest. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/443c4910-78c4-40ca-80b9-18382259ea05/blog1-speed.png Resources - What AI governance means for marketers - The pattern is clear: AI is moving into standard marketing work. Teams are using several tools and features at once. Individual experimentation is becoming part of shared workflows. Governance is often developing later than adoption. This creates what is known as acceleration risk: the gap between how quickly a team moves and how well it understands and controls what it is doing. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/c2f6d034-9cc6-4def-8065-e3f9d1da182e/ai-governance-law.jpg Resources - What AI governance means for marketers - AI governance turns: “Everyone uses AI in their own way” into: “ We use AI in a way we can explain and defend.” Governance has to appear inside the real marketing workflow: the brief, the prompt, the review, the approval and the final delivery. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/821b6a13-c7c7-4d99-a5bd-ff2e8ce27803/what-could-go-wrong-ai.jpg Resources - What AI governance means for marketers - During my marketing career, I saw clients adopt AI very quickly. I also saw the risks appear just as quickly—if not faster. The problem that frustrated me most was not always an obviously ridiculous AI answer. Those are usually easy to spot. It was the answer that looked polished, had a professional tone and still did not actually make sense. That is where the AI rewriting trap begins. The result can sound more authoritative while becoming less accurate, less clear or less connected to the original question. This is not only a content-quality issue. It affects brand trust, client confidence, decision-making and accountability. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/543473d4-2871-41eb-80fc-255081617658/blog1-rules.jpg Resources - What AI governance means for marketers - It should help teams: know which tools they can use; understand which data is sensitive; recognise when human review is required; make ownership visible; reduce avoidable rework; respond quickly when something goes wrong; answer client questions with confidence. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/316b724a-f311-4f08-956f-55209bbe5ab3/blog1-stack.jpg Resources - What AI governance means for marketers - The tricky part is that people may have created accounts for tools they no longer use. So I would also recommend checking company email inboxes for billing receipts, account-confirmation emails and other signs that an account has been created. This should be done transparently and in line with your organisation’s internal policies and applicable employment and privacy rules. https://images.squarespace-cdn.com/content/v1/6a69f4499286581f5c78fc30/ace8c274-18bf-46e6-bc93-81685886e6ee/ai-tool.jpg Resources - What AI governance means for marketers - For each tool, record: who uses it; what marketing activity it supports; what data enters it; where the output goes; whether a client or customer sees the output; who reviews the result. 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